Businesses should start printing their logos on their roofs.
As people use Google Maps and other satellite-image based systems to navigate, buildings that look from above roughly like they do from the street will be much more meaningful. When I see a map that tells me to turn right at exit 289, I don't know what that means. Is that the exit just after CostCo?
If I could see the satellite picture and recognize that -- poof! Easy navigation. And the CostCo is that much more firmly implanted in my mind as a Good Thing.