"Welcome to our store! We're having a great sale on one of our products. Which one? Why don't you tell me what you're looking for, and when you want to use it, and when you'll be done with it, and then I'll tell you if that's the one on sale."
JetBlue is a really great airline. But their marketing falls into exactly the same trap as all other airlines. They announce "Fly Friendly" fares (or whatever the latest promotion is named) from "as low as $39!" I get a few "sample fares" in a list and then a link to their site. The sample fares never include my home airport so I don't really see how this deal benefits me.
But I'm a sucker, so I click the link to go to their site. There, I am confronted with the list:
From where?
To where?
Departure date?
Return date?
And any one of those four answers can throw me out of the invisible range of their promotion. I have no way to know.
And here's the real thing: if I'm looking on their site in response to a price promotion, it's because I'm interested simply in getting out of town. To go anywhere! Sometime!
Just tell me what places I can go to from my home airport and tell me when I'd have to go, to take advantage of your cute sale. I want the email to show me sample fares from my home airport and then the site to tell me when the available windows are. I can take leave whenever -- when's the best time?
This must be harder than it seems, because none of the discount air travel sites do it. Are they really all just missing the boat?
I tell you. It makes me wanna' go work for JetBlue.