Here's the slides for a presentation I gave at the More Good Foundation (http://moregoodfoundation.org) monthly Webmaster Roundtable. It covers the basics of SEO, with a heavy emphasis on the principles that underly the industry. Too many people get caught up in the tactics and details. That leads to stress and trouble with every algorithm change, and all too often it also leads to sites getting delisted.
A good webmaster needs to understand what the search engines want to be able to deliver it to them. That's what this presentation was designed to help with.
Feel free to contact me with any questions. That goes for all five of you who read this blog. :o)
Comments (1)
Is there a part II ?
I came hoping it was more of a "lets share ideas," an open forum. I figure there are two approaches that could accomplish this:
#1. manual effort (which is what was discussed).
or
#2. a bit of automation. Approach #1 was discussed, but to address #2, i thought, since google doesn't have a monopoly on text ads on a website, perhaps there is plenty room for newcomers. They obviously have an advantage of a large customer base to make it work easier, but I thought why couldnt we do the same, AND make it A. highly social. B. viral/free to a degree C. the advantage that google WONT do themselves, and that is to make the links actually count--meaning automated link sharing (no reciprocal linking here of course).
Talk about a way to optimize for google quickly! Google could never figure it out (i'll get to that in a minute), and sites from lets say, our tight knit community would get ranked overnight. now of course, someone said "google will probably ban you if you get too many links all at once." I recently promoted a site that got ranked top 10 or so on google within the first month (top 5 on msn), for the single most popular search phrase that month--all this after one month after the site went live. We were getting over a million hits a day on the first week after the site went live and PR of 8 after 2 months.
So the short answer is "no" I don't think google will bother you if the linking looks natural--and that is the secret sauce--but not too hard in my uneducated opinion. They would also not know that they were generated these links if we were using something like a php include on the header. I believe the technology may be there (e.g. vibrantmedia.com). I work in a php shop (not a programmer myself).
I flew this briefly by Paul Allen, Richard, and the other rep from the More Good foundation, who all expressed interest. maybe we could all eat lunch together sometime.
Again, what I think would make this powerful is to make it mostly free execpt to those for who it offers the greatest benefit (e.g. 100 free links; or copmpletely free for non commercial sites).
(p.s. ignore my blog, it is brand new and experimental since 2 days ago--i figured I had to start sometime).
Posted by eran | February 25, 2006 1:58 AM
Posted on February 25, 2006 01:58