How can you make more people do what you want them to, on your website?
Here are some ideas, ranked in order of effectiveness as measured by Lauren Freedman, CEO of the e-tailing group:
Seasonal promotions: 94 percent
E-mail as merchandising vehicle: 91 percent
Keyword search: 91 percent
Sales or specials: 90 percent
Cross-sells: 84 percent
Free Shipping: 79 percent
What's New: 78 percent
Up-sells: 75 percent
Advanced Search: 70 percent
Affiliate Program: 68 percent
Great stuff. Expect to see this implemented in my company. (Because, as it happens, I'm working on our conversion rate enhancement 'product.')